Hillside veterinarian clinic marketing plan free essay sample

Assessment of the Plan This arrangement has an all around created point, and all segments and subsections of a strong showcasing plan have been finished. This promoting plan contains the proper estimation for the targets the organization is attempting to accomplish. The arrangement is reliable has a feeling of cohesiveness all through the segments. The arrangement additionally follows APA style designing all through the content body, headings, references, and tables. In general the piece has an expert appearance with not many blunders, and is sensible. The arrangement invigorates the point and its key targets. Assessment Scale: An Excellent A) What is the objective market for this arrangement? - The objective market for this arrangement is for new clients, and incorporates families inside a 10 mile span of Wellington with little creatures. B) What is the methodology Hillside Veterinary Clinic expects to utilize? The methodology that Hillside Veterinary Clinic means to utilize is target advertising. Slope is utilizing this system on the grounds that their advertising blend is customized to fit explicit objective clients. We will compose a custom paper test on Slope veterinarian center promoting plan or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page C) What are your underlying responses to this system? - My underlying response of this arrangement is that it has an unmistakable and brief vision of what they need to accomplish. The have clear objectives and contain a great handle of the four â€Å"P’s†, and how they are going to execute them. Do you figure the arrangement will be fruitful Why? or then again Why not? - I do figure the arrangement will be fruitful. I figure the arrangement will be fruitful on the grounds that Hillsides target showcase is sensible and suits their abilities. They have clear objectives and an all around arranged technique so as to accomplish those objectives. The organization additionally has gifted operands that coordinate with the operants. This organization can depend on their nature of administration alongside their promoting plan. The two will function admirably, and can advertise naturally.

How to Be More Punctual for School

Step by step instructions to Be More Punctual for School Do you appear to be behind schedule for school a great deal? Do individuals bother you about it? Do your evaluations endure as a result of it? Does your lateness disturb your instructor? Being on time is so significant for scholastic achievement! Figure out how to improve your notoriety and your odds for scholastic accomplishment with these tips for being exactly on schedule - constantly! Tips for Punctuality Reevaluate the significance of on schedule. Individuals who are consistently on time are truly individuals who show up sooner than expected each dayand recognize that things can turn out badly to hamper them a few minutes. At the point when things do turn out badly these understudies show up on time!Understand the significance of being on schedule. Understudies who are consistently on time are the individuals who win the best grades, win grants, and get into extraordinary schools. In the working scene, the individuals who are consistently on time are the individuals who get promotions.Get enough rest. In the event that you experience difficulty getting up in the first part of the day, at that point put forth a genuine attempt to get the opportunity to bed prior. Adequate rest is fundamental for greatest mind work in any case, so you truly dont need to disregard this part of your educational habits.Give yourself a sensible measure of time to dress and man of the hour. You can do this with a basic exercise: Get up mid one morning and time yourself (moving at a typical pace) to perceive to what extent it takes you to prepare. You might be shocked at the time it takes, particularly in the event that you discover you have been attempting to press forty minutes worth of prepping into fifteen minutes every morning. You can take a stab at making a period the board clock. Know precisely when you should be at your goal and take away ten or fifteen minutes to build up your appearance time. This will give you an opportunity to go to the bathroom or visit with companions. What time would you say you are required to be situated in your homeroom or your top of the line? On the off chance that your class starts at 7:45, you ought to show up at the school by 7:30 and be in your seat at 7:40.Be open to your instructors inclinations. Does your instructor need you to be situated early? In the event that your educator needs you to be in class before the ringer rings, at that point do as such if its conceivable - regardless of whether you dont concur. Dont blow up and accuse others on the off chance that you arent meeting the educators desires. Why mess up yourself?Communicate any issues. In the event that your transport is in every case late or you need to take your younger sibling to class and it generally makes you late, simply disclose this to your teacher.Lis ten to traffic news. In the event that you rely upon open transportation to get the opportunity to class, consistently watch out for plan interruptions.Have a reinforcement plan for your transportation. On the off chance that you typically ride to class with a companion, think ahead and plan what to do if your companion becomes ill. Set your timekeepers forward by ten minutes. This is a messy minimal mental stunt that numerous individuals play on themselves. The interesting thing is, it truly works!

Converting a Van Into a home

Converting a Van Into a home Converting a Van Into A Home at University Converting a Van Into A Home at University The realities of the cost of accommodation at school Depending on where you choose to go to school, the cost of accommodation at university will likely be one of your largest (after tuition). If you spend first year in a student residence, that, in itself, is going to be expensive, but once you move off campus especially if you are attending school in a large, desirable, cosmopolitan city in North America housing costs tend to rise considerably. For most college students, minimizing housing costs are a top priority. Roommates are a must. Less desirable neighbourhoods in large cities are frequently populated by cash-strapped college students. You have to be frugal in order to make it through postsecondary. For most, owning a vehicle while attending school is completely out of the question. There is, however, an entire subculture out there which has found a way to turn their vehicles into their accommodation. We’re talking, of course, about ‘Van Dwellers.’ Below are some of the things to consider if you are planning on, or even just conducting an idle thought experiment surrounding living in a van at school. Maintaining your standards of hygiene This is probably where many people’s minds first go when they hear the words ‘van living.’ The old stereotype of the ‘dirty hippie’ driving the flower-power Volkswagen Westfalia, showering once every month-or-so, still plagues those who choose to live in a van for extended periods of time. But if you’re going to school full-time, chances are you also have access to a facility where you can shower. Gyms, and recreational facilities like swimming pools have showers and bathrooms that you are typically given access to as part of your tuition. Showering at the gym or pool means you don’t have to pay water bills at an apartment, and you can work exercise and showering into your routine at the same time. Alternatives include asking a friend or family member to allow you to shower at their place, showering at a local YMCA or YWCA, or if you have a membership to some other recreational facility with showers, bathing there. Living in a van involves some upfront costs which pay off in the long run Priceonomics did a study on the economics of van living. They found that if you purchased a van from the 1980s, that it was unlikely to lose too much value during your tenure, and if you invested some money into refurbishing it, it may even appreciate. You also get ownership of an asset something you definitely don’t have when you are renting from someone which gives you something to sell if you are ever in need of money. You can buy customized vans at online marketplaces like Craigslist, or even at your local Buy and Sell (which will cost you more than an unfinished van), but if you buy something unfinished, keep in mind that it is likely going to cost you anywhere from $1,500 to $3,000 (for things like electrical work, a vent fan, insulation, and the like). Keep in mind that these costs will vary depending on what needs to be done, and how you need to retrofit the vehicle. You will, however, avoid having to pay rent. If you know you are going to end up signing a year-long rental agreement with a landlord (at somewhere between $500 to $1,000/month), that’s at least $6,000 dollars for a year’s worth of accommodation at a university. A vehicle and a home all in one One of the most annoying things about living off campus (especially far off campus) is having to coordinate your life around public transportation. That is all well and good if you live in an area, or region that has reliable public transportation that can get you to and from school, but some people are not so lucky. Certain areas of both Canada and the United States are more public transportation friendly than others. A car is too big of an expense for many students (especially on top of accomodation at university, food, supplies, books, etc.), but if your car is your accommodation, having a vehicle becomes much easier to manage. A vehicle is also freedom. Having a van at your disposal means taking a vacation or driving home during a reading break, going somewhere on a long weekend, or just switching up your scenery whenever you feel like it. Living in a small space like a van builds character It may not seem immediately obvious how, but after a couple years of living in a confined space, along with all of the other tasks and learning curves that are part of living in a van, you will certainly have learned something about yourself and about life. In order to update and ‘build-out’ your van you have to learn about things like carpentry, electrical, plumbing, and solar power. You will learn how to appreciate the small things in life and be content with less. And you will develop important improvisational skills that will serve you well no matter where life takes you. Living in a Van will definitely come with its ups and downs, but it doesnt need to be looked at as a compromise. Rather than spending all that money to live in a shared apartment with four other people sharing a bathroom, trying to find peace and quiet when you need it you could spend it on a comfortable, refurbished, entirely liveable van. Improvising and making-do while at college and university are just facts of life. Most people, especially if they don’t have the luxury of financial support from family while at school, will have to struggle and save in order to make it work. A built-out van is a viable option for accommodation at university, and if you find yourself struggling to find internet, or you have to take the vehicle into the shop for an emergency repair or brake change, get in touch with Homework Help Global and get a professional academic writer to take care of all your custom essay needs. References: (2018). “Vandwellers.” Reddit. Retrieved from: Dhar, R. (2012). “Living in a Van.” Priceonomics. Retrieved from: living-in-a-van DiAngelis, S. (2016). “How (and 5 Reasons Why) to Live in a Van.” Moja Gear. Retrieved from: Living in a Van, Accomodation, Affordable Living, Lifestyle, Converting a Van Into a home Converting a Van Into A Home at University Converting a Van Into A Home at University The realities of the cost of accommodation at school Depending on where you choose to go to school, the cost of accommodation at university will likely be one of your largest (after tuition). If you spend first year in a student residence, that, in itself, is going to be expensive, but once you move off campus especially if you are attending school in a large, desirable, cosmopolitan city in North America housing costs tend to rise considerably. For most college students, minimizing housing costs are a top priority. Roommates are a must. Less desirable neighbourhoods in large cities are frequently populated by cash-strapped college students. You have to be frugal in order to make it through postsecondary. For most, owning a vehicle while attending school is completely out of the question. There is, however, an entire subculture out there which has found a way to turn their vehicles into their accommodation. We’re talking, of course, about ‘Van Dwellers.’ Below are some of the things to consider if you are planning on, or even just conducting an idle thought experiment surrounding living in a van at school. Maintaining your standards of hygiene This is probably where many people’s minds first go when they hear the words ‘van living.’ The old stereotype of the ‘dirty hippie’ driving the flower-power Volkswagen Westfalia, showering once every month-or-so, still plagues those who choose to live in a van for extended periods of time. But if you’re going to school full-time, chances are you also have access to a facility where you can shower. Gyms, and recreational facilities like swimming pools have showers and bathrooms that you are typically given access to as part of your tuition. Showering at the gym or pool means you don’t have to pay water bills at an apartment, and you can work exercise and showering into your routine at the same time. Alternatives include asking a friend or family member to allow you to shower at their place, showering at a local YMCA or YWCA, or if you have a membership to some other recreational facility with showers, bathing there. Living in a van involves some upfront costs which pay off in the long run Priceonomics did a study on the economics of van living. They found that if you purchased a van from the 1980s, that it was unlikely to lose too much value during your tenure, and if you invested some money into refurbishing it, it may even appreciate. You also get ownership of an asset something you definitely don’t have when you are renting from someone which gives you something to sell if you are ever in need of money. You can buy customized vans at online marketplaces like Craigslist, or even at your local Buy and Sell (which will cost you more than an unfinished van), but if you buy something unfinished, keep in mind that it is likely going to cost you anywhere from $1,500 to $3,000 (for things like electrical work, a vent fan, insulation, and the like). Keep in mind that these costs will vary depending on what needs to be done, and how you need to retrofit the vehicle. You will, however, avoid having to pay rent. If you know you are going to end up signing a year-long rental agreement with a landlord (at somewhere between $500 to $1,000/month), that’s at least $6,000 dollars for a year’s worth of accommodation at a university. A vehicle and a home all in one One of the most annoying things about living off campus (especially far off campus) is having to coordinate your life around public transportation. That is all well and good if you live in an area, or region that has reliable public transportation that can get you to and from school, but some people are not so lucky. Certain areas of both Canada and the United States are more public transportation friendly than others. A car is too big of an expense for many students (especially on top of accomodation at university, food, supplies, books, etc.), but if your car is your accommodation, having a vehicle becomes much easier to manage. A vehicle is also freedom. Having a van at your disposal means taking a vacation or driving home during a reading break, going somewhere on a long weekend, or just switching up your scenery whenever you feel like it. Living in a small space like a van builds character It may not seem immediately obvious how, but after a couple years of living in a confined space, along with all of the other tasks and learning curves that are part of living in a van, you will certainly have learned something about yourself and about life. In order to update and ‘build-out’ your van you have to learn about things like carpentry, electrical, plumbing, and solar power. You will learn how to appreciate the small things in life and be content with less. And you will develop important improvisational skills that will serve you well no matter where life takes you. Living in a Van will definitely come with its ups and downs, but it doesnt need to be looked at as a compromise. Rather than spending all that money to live in a shared apartment with four other people sharing a bathroom, trying to find peace and quiet when you need it you could spend it on a comfortable, refurbished, entirely liveable van. Improvising and making-do while at college and university are just facts of life. Most people, especially if they don’t have the luxury of financial support from family while at school, will have to struggle and save in order to make it work. A built-out van is a viable option for accommodation at university, and if you find yourself struggling to find internet, or you have to take the vehicle into the shop for an emergency repair or brake change, get in touch with Homework Help Global and get a professional academic writer to take care of all your custom essay needs. References: (2018). “Vandwellers.” Reddit. Retrieved from: Dhar, R. (2012). “Living in a Van.” Priceonomics. Retrieved from: living-in-a-van DiAngelis, S. (2016). “How (and 5 Reasons Why) to Live in a Van.” Moja Gear. Retrieved from:

The Empathy Of Immersion Through Video Games - 3308 Words

Glenn Atmadji 1 The Empathy of Immersion in Sex and Sexuality in Video Games The way one presents oneself is usually an ample enough reason to be judged positively or negatively. This factor is usually amplified by the surrounding and setting set for the subject, and it usually determines whether the subject’s self-presentation is fitting or being completely inappropriate to his or her surroundings. In video games, the issue of women being misrepresented by her role as a sex object and over-sexualized aesthetic design had always been an unsolved floating problem. While this dilemma continue to exist as a negativity in the modern video games is often overlooked as a meaningless eye candy for the male gaze, sometimes the subject of sex and sexuality in video game exists for a reason much deeper than simply objectifying women for the sake of sales or male gaze. Although not always, sex and sexuality exists to add a certain of immersion of realism to the game as the subject is a natural part of our biology as human beings. One of the unfortunate victim from the finger pointing of female objectification case is the otherwise harmless video game is the Gothic (Piranha Bytes, 2001) series, a single-player action role-playing video game developed by German company Piranha Bytes for the PC. Gothic was released first in Germany back on March at 2001 and the game was rated positively by critics and fans alike. For a game with a few English translation issue and plenty ofShow MoreRelatedThe Relationship Between Democracy And Civility1900 Words   |  8 Pagesand video games. â€Å"Although no individual risk factor may be sufficient to cause aggressive or violent behavior on its own, each factor increases the likelihood of aggressive thoughts, behaviors, feelings and the decline of pro-social behavior† (Anderson, 2001). This correlation is confirmed by overwhelming data from studies that prove aggression has roots within certain media. I will discuss how aggression is a learned social behavior, the imp lications of desensitization, aggression through videoRead MoreWhat Makes A Sense Of Reality?2232 Words   |  9 Pagessmell of flowers, or a fresh brewed cup of coffee. If we weren’t able to use our sense of hearing we wouldn’t be able to hear the oceans waves crash on the shore or even the slow rain that hits our windows. Our reality as we know it is what we gather through the experiences we have via the use of our senses. What is Virtual Reality? If someone were to come up to you and ask, â€Å"Would you like to be a part of this virtual reality experience?† What would you think they are talking about? What is VirtualRead MoreThe Core Elements of Person-Centered Counseling3549 Words   |  14 Pagesdealing with problem computer usage? This paper provides a brief overview of the three core elements of the PCC model and then seeks to explore how they are likely impacted by the evolution of the fast-paced realities of computer and technological immersion. Clients and therapists are already finding themselves engaged together on many fronts in the dynamic universe of cyberpsychology where the rules about what is real or ideal and how human perceptions of these transfer to real life are just beginningRead MoreEffects of Online Games on Teenagers3176 Words   |  13 Pagesplaying these online games said that they are playing these games just for fun, to keep away from the heat of the sun, without knowing that there are a lot of effects of playing these games that are more than what they think. Playing online games, according to some research is beneficial. It enables the mind of the players to be more active, especially those puzzle-based games. It helps the player to come up with decisions in tight situations, especially those adventure games that keep the playersRead MoreEffects of Online Games on Teenagers3189 Words   |  13 Pagesplaying these online games said that they are playing these games just for fun, to keep away from the heat of the sun, without knowing that there are a lot of effects of playing these games that are more than what they think. Playing online games, according to some research is beneficial. It enables the mind of the players to be more active, especially those puzzle-based games. It helps the player to come up with decisions in tight situations, especially those adventure games that keep the playersRead MoreWilderness Therapy : Outdoor Adventure Pursuits And Other Activities1658 Words   |  7 Pagesof the different benefits that are gained from participating in outdoor recreation and nature activities. In the age we live in, kids are pressured by so many sources around them that aren’t beneficial to their lives. Media influences, constant immersion in technology, relying upon others, and sedentary lifestyle has caused a decline in responsibility and character of the young population. â€Å"The cold hard truth is that when you compare today’s children to past generations, they just can’t keep upRead MoreCommunication Breakdown Essay2162 Words   |  9 Pagesdrawbacks, some of which people believe can actually be damaging to our social, communication, and language skills. Some researchers argue that there are very important differences between the reading of physical and digital texts. The kind of immersion that a physical book allows, such as the tactile hand and eye coordination, is not possible with digital materials. It’s been argued that this has immense implications for how deeply we read, how much information we retain, and how we can reflectRead MoreWhat Is Entertainment?7217 Words   |  29 PagesMeyersohn treats popular culture and entertainment as synonyms (331). What, then, is popular culture? The term has been defined in capacious terms. Mukerji and Schudson write: [P]opular culture refers to the beliefs and practices, and the objects through which they are organized, that are widely shared among a population. This includes folk beliefs, practices and objects rooted in local traditions, and mass beliefs, practices and objects generated in political and commercial centers. It includes eliteRead MoreMethods of Qualitative of Data Collection19658 Words   |  79 Pages3:16 PM Page 99 Data Collection Methods 99 categories or strict observational checklists. In this way, the researcher is able to discover the recurring patterns of behavior and relationships. After these patterns are identified and described through early analysis of field notes, checklists become more appropriate and context-sensitive. Focused observation then is used at later stages of the study, usually to see, for example, if analytic themes explain behavior and relationships over a longRead MoreInnovators Dna84615 Words   |  339 Pagescompanies they create. Our project’s primary purpose was to uncover the origins of innovative—and often disruptive— business ideas. So we interviewed nearly a hundred inventors of revolutionary products and services, as well as founders and CEOs of game-changing companies built on innovative business ideas. These were people such as eBay’s Pierre Omidyar, Amazon’s Jeff Bezos, Research In Motion’s Mike Lazaridis, and Salesforce.com’s Marc Benioff. For a full list of innovators we interviewed whom

The Adventures Of Huckleberry Finn By Mark Twain - 1185 Words

Mark Twain creates the visual illustration of a realistic boy who grew up in a lower class society of white societies during the mid 1800s before the Civil War. The boy’s name is none other than Huckleberry Finn, but most of the time he is just referred to as Huck. Huck is the main character of the novel as well as the narrator. He is a young boy that is the son of an alcoholic father who never seems to stay around. Huck is usually trying to find his way into trouble at every chance he can get with his friends of the â€Å"Tom Sawyer’s gang†, which includes his best friend Tom Sawyer. Huck is looked at as a juvenile outlaw who is ignorant and doesn’t like to abide by the rules. He lives with Miss Watson and her sister the Widow Douglas, who actually has the patience and puts forth the effort to improve Huck. He always seems to resist these endeavors and continue to be autonomous. Although Huck tries to be stubborn in the beginning, he soon comes to realiz e that certain situations will cause him to mature and emotionally grow with his morals throughout the novel. When learning more about Huck and his life, there is an introduction of Jim who is Miss Watson’s family slave. Jim is a very superstitious black man who has had to live in the pre-Civil War era dealing with the general political outlook on slaves at that time. His superstition is shown in the novel when Huck plays a prank on him by moving his hat while he was asleep which lead Jim to believe witches had visited him. JimShow MoreRelatedThe Adventures of Huckleberry Finn by Mark Twain830 Words   |  3 PagesThe Adventures of Huckleberry Finn by Mark Twain is â€Å"A Great American Novel†, because of its complexity and richness. Twain writes dialogue that brings his characters to life. He creates characters with unique voice and helps the reader connect to the book. Anyone who reads it is forced to develop feelings for each character. Even though there is a great amount of controversy over the use of some choices, such as the â€Å"n word†, it makes the book more realistic. In the beginning of the novel Huck,Read MoreThe Adventures Of Huckleberry Finn By Mark Twain1103 Words   |  5 PagesDmitri Van Duine Jr English Mr. Nelson November 27th The Adventures of Huckleberry Finn: Huck Finn and Tom Sawyer The Adventures of Huckleberry Finn, Written by Mark Twain filled his stories with many examples of satire as to convey a message while also writing an interesting story. The Adventures of Huckleberry Finn revolves around the adventures of a young boy called Huckleberry Finn, who is about thirteen years old. Tom Sawyer is Huck’s best friend and around the same age as Huck. He is onlyRead MoreThe Adventures Of Huckleberry Finn By Mark Twain Essay1055 Words   |  5 PagesZambrano Mrs. Patmor AP Lit-Period 5 28 September 2016 Adventures of Huckleberry Finn 1835 Mark Twain embodies realism in almost every aspect of his writing not excluding The Adventures of Huckleberry Finn, which in he portrays such a lifelike setting that it almost gives you this sense of reality through the point of view of a young man that has an urge for freedom yet struggles to conform to society s norms due to his adolescence. Twain s ability to unmask the true identities of the charactersRead MoreThe Adventures Of Huckleberry Finn By Mark Twain931 Words   |  4 PagesWolski Mrs. Goska English 2H Period 3 22 October 2014 The Adventures of Huckleberry Finn Mob mentality is the way an individual’s decisions become influenced by the often unprincipled actions of a crowd. Mark Twain penned The Adventures of Huckleberry Finn. Twain grew up in America’s southern states during the early 1800’s, a time in which moral confusion erupted within the minds of humans. The Adventures of Huckleberry Finn s protagonist is a young boy named Huck who freely travels alongRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1375 Words   |  6 Pagesmention the years spent growing and maturing physically. Teenagers are stuck in an inbetween state where they must learn who they want to become and what they want to be when they grow older. The same is true for Huckleberry Finn, from the book â€Å"The Adventures of Huckleberry Finn† by Mark Twain. This is a book that was written in a time of great confusion over moral codes and standards. It was a world split in half by two different worlds of people; those who opposed, a nd those who promoted slavery.Read MoreThe Adventures Of Huckleberry Finn By Mark Twain2083 Words   |  9 PagesSatire in Huckleberry Finn In the novel â€Å"The Adventures of Huckleberry Finn† by Mark Twain, we are told a story about a young boy and his slave companion’s journey down the Mississippi River and all of their encounters with other characters. Twain constructed a beautiful narrative on how young Huck Finn, the protagonist in the story, learns about the world and from other adult characters, how he is shaped into his own person. At the time this book was made however, this novel provided serious socialRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1005 Words   |  5 Pages In the Adventures of Huckleberry Finn written by Mark Twain in the 19th century is about a young boy named Huck Finn and Jim, a runaway slave who go on an adventure. The two travel on a raft along the Mississippi river creating a bond and making memories. Mark Twain presents Huckleberry Finn as a dynamic character who at first views Jim as property and eventually considers Jim as a friend, showing a change in maturity. In the beginning of the book, Huck Finn clearly sees Jim as nothing more thanRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1335 Words   |  6 Pagesyear The Adventures of Huckleberry Finn is placed in the top ten banned books in America. People find the novel to be oppressing and racially insensitive due to its frequent use of the n-word and the portrayal of blacks as a Sambo caricature. However, this goes against Mark Twain’s intent of bringing awareness to the racism in America. The Adventures of Huckleberry Finn by Mark Twain is classified under the genre of satire and is narrated by a fictional character named Huckleberry Finn. The novelRead MoreMark Twain and The Adventures of Huckleberry Finn1575 Words   |  6 Pages Mark Twain and The Adventures of Huckleberry Finn Controversy Mark Twain, born Samuel Langhorne Clemens, is a highly recognizable figure in American literature. Born in Florida, Missouri Mark Twain and his family moved to Hannibal, Missouri where Twain discovered and fell in love with the mighty Mississippi River. The river and his life in Hannibal became his inspiration and guiding light in most of his writing. Although Twain loved the river and did a great deal of traveling, he eventuallyRead MoreThe Adventures Of Huckleberry Finn By Mark Twain810 Words   |  4 PagesBefore Mark Twain started to write two of his most famous novels, The Adventures of Tom Sawyer and Adventures of Huckleberry Finn, Mark was known to use his characters to display his own thoughts and opinions. â€Å"This device allowed him to say just about anything he wanted, provided he could convincingly claim he was simply reporting what others had said.† (Twain, 1283). Mark Twain used this process to be a foundation of his lectures, by manipulating his popularly w ith his readers. During the story

Lenovo Marketing Free Essays

Lenovo Acquisition Analysis Product/Brand decisions: Some of the issues Lenovo had to deal with in the acquisition of IBM was how to capitalize on the marriage of brands and how to win corporate respect with the Lenovo brand. The acquisition allowed Lenovo to move quickly into the international marketplace. Given that IBM had one of the most trusted brands around the world, this allowed Lenovo to build on past IBM’s reputation. We will write a custom essay sample on Lenovo Marketing or any similar topic only for you Order Now But Lenovo only had the right to use the IBM logo for five years so they wanted to leverage that asset. The media perception of Lenovo’s association with the Chinese government was also concerning to Lenovo’s executives since firms with this type association tend to get low marks for trustworthiness. In response they did face to face surveys to determine customer concerns. After choosing to focus on innovation and quality the company eventually settled on a strategy with two elements: build up the Lenovo brand as master brand and continue to strengthen the ThinkPad brand which rated high among corporate buyers. Pricing decisions: Lenovo’s pricing decisions was a case of how to position itself in the minds of consumers. They had already become very efficient with the cost of manufacturing since most of the components were already being made inside of China. But they had to choose what its brand essence would be and over how many categories its brand would be stretched. As they saw it there were two groups with which to compete. One group included the discounted pricing model like Dell, HP, Acer and such. Another group included Apple and IBM which distinguished their products on innovation and quality. So to remain competitive, Lenovo planned to launch their new PC Series 3000. This was an attempt to keep the master brand and the ThinkPad as luxury products at a premium price and to create another product that was priced lower and could compete in the market on another level. They chose not to compete directly on price with the 3000 family by applying what they learned business consumers wanted which was ‘worry free computing’. They were going to stress in their marketing strategy that the Lenovo brand stood for innovation. Competing on price would have given the perception of a cheap product from China. But they learned that consumers put a premium value on quality, reliability and durability. Distribution decisions: The acquisition allowed Lenovo to acquire distribution channels that IBM had already built up. It now had a marketplace to 138 countries where both businesses had been selling previously. Prior to the acquisition sales in China for Lenovo’s were 70% transactional through business partners and 30% by relationships or consulting. Globally for Lenovo it was the opposite with only 30% of sales through partners. IBM’s customer base had been predominantly corporate customers. On the supply chain side IBM pc’s were already sourced in China so there were operational efficiencies to be gained. According to one executive there appeared to be no channel conflict since they had complementary products and client bases. They could assembly a broad product portfolio and use global distribution to take products around the world. Combining the two cultures still posed a challenge to making the company function in the manner it was the merger was conceived. Even though Lenovo had modeled itself after HP and IBM by focusing on meritocracy, the potential for corporate and operational clashes had not been clearly removed. However, the young CEO Yang exhorted them to work together as they integrate the two companies. The key message was to trust the other person’. This helped foster an atmosphere that would help the transition. Promotion decisions: Lenovo had many challenges facing them with regard to promotion of the brand and product portfolio. One was how to position the ThinkPad brand with the market and whether to put this brand on existing Lenovo products. The marketing ma nager thought this would dilute the ThinkPad brand and decided to keep the ThinkPad as a separate product class that would build on its reputation of a premium business notebook. This became part of their strategy of a ‘one-two punch’: building up the Lenovo master brand and continue to strengthen the ThinkPad product brand. Just before the acquisition Lenovo had negotiated an Olympic sponsorship in order to introduce the world to the brand. They would be able to use the Olympic logo for marketing and promotion but this arrangement would come at a hefty price of $80 million to start and another $160 for the additional advertising requirement; a large sum for a company with $3. 2 billion in sales. Lenovo would also be able to continue to use the IBM logo for five years as part of the acquisition which they intended to leverage. The promotion strategy led to a three phase advertising plan. First, they ran a worldwide campaign where each ad ended with a mention of the ThinkPad instead of Lenovo to reassure customer and maintain the ThinkPad momentum. The second campaign was labeled ‘ThinkPad Unleashed’ which ran during the Olympics to emphasis that the ThinkPad was being made even better. The third phase stressed that Lenovo stood for innovation which is how they intended to differentiate themselves from their competitors. In order to continue to raise awareness, the marketing manager studied brand-tracking research from 10 countries every quarter. They would chose product placements on TV shows in countries like India as a result of the studies. They also explored unconventional ways to position the company as Dell and HP continued to outspend them in ad dollars by as much as 20 times in the US and 10 times in Japan. Upon introducing a ‘3000’ family of pc’s for the small business market, the challenge was how to position it as price-competitive without the perception that they were cheap products from China. This might dilute the master brand. They would investigate more in depth about what business customers ultimately wanted in their pc’s. To help with what their research revealed, each PC came with a set of tools labeled ‘LenovoCare’ for ‘worry-free computing’. Marketing strategy: The marketing strategy would eventually stress a family of innovative products that resulted from the marriage of the two brands. This would help support their mission statement: We put more innovation in the hands of more people so they can do more amazing things. Delivering on this mission would prove to be harder than just saying it. From the outset, Lenovo strived to create a management team that was representative of the new global market. They achieved this by hiring employees in the countries where they sold the PC’s. Developing a marketing strategy that spanned the globe was a daunting task that would only be successful if their diverse team of executives worked together. Having multiple cultures working together toward the same goal would be difficult. Within the first several months after the acquisition the Lenovo did lose market share. Now the company would have to stand on the Lenovo brand to get them through the next several difficult months of regaining that share and getting more entrenched in the US market. They would find that even in their own home country of China where they once had the advantage that competition had become more intense due to additional ad dollars they were spending. As long as they continued to support the innovative culture which won IBM so much recognition and to work to make the cultures manage together this would lead to a successful future. How to cite Lenovo Marketing, Papers

Political Leadership Bill Clinton and John Kennedy

Introduction Effective leadership sets the pace of development and growth in an organization. In this regard political leadership is not an exemption. Good political leadership influences the development of a nation or region. The political leaders in a country play an important role in the society since they control the resources in a region and determine how the resources are utilized for the benefit of all people.Advertising We will write a custom proposal sample on Political Leadership: Bill Clinton and John Kennedy specifically for you for only $16.05 $11/page Learn More Political leaders use their power and authority to influence how various activities and operations are handled in a country. Therefore, to ensure the success of a country or a region there is a need to institute good political leadership. It is in this light that this proposal will look at the issue of political leadership and organization. The proposal will compare Bill Clinton and John Kennedy as the good leaders. The paper will also look at whether the two individuals were leaders before they started politics. On the other hand, the paper will also compare the great leaders and bad leaders in this regard, the New York mayor Mr. Michael Bloomberg will be compared to Mr. Rob Ford, the mayor of Toronto. Hypothesis Based on the topic of political leadership, the hypothesis of this study will highlight what made the aforementioned leaders to be regarded as good leaders, great leaders, and bad leaders. For instance, comparing Bill Clinton and John Kennedy both were good leaders that played a greater role in transforming the U.S. Specific elements that made Bill Clinton a good leader included economic policies that greatly changed America. On the other hand, John Kennedy is mainly celebrated as a good leader that ruled the U.S. due to his policies, which have enabled America to attain success in various areas. For instance, John Kennedy created the famous Peace Co rps, which has enabled many Americans to volunteer in various programs around the world to ensure peace and sustainability. When comparing great leaders against the bad leaders, New York mayor Mr. Michael Bloomberg will be compared with the Toronto Mayor Mr. Rob Ford. The New York mayor played a cardinal role in ensuring environmental protection. The mayor initiated strict regulations on the usage of plastic and non-degradable materials in the environment. However, the Toronto mayor has been accused of various offenses such as misuse of resources, acting in conflict of interest, and has abused alcohol and drugs in his office.Advertising Looking for proposal on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Theoretical Literature Theoretical literature for the term paper will highlight various issues on the topic of political leadership. The section will give attention to the historical aspect of the topic, the current issues on t he topic, and develop a critical analysis. The theoretical literature will also discuss the issues and create unity between historical facts, the gaps in previous studies, and current aspects on the topic. Theoretical literature will also give information on the background of the leaders in the study. Methodology and Data This study will employ a qualitative research method. The data will be collected from various respondents that will be selected by the researcher. The researcher targets to collect the information from various institutions of leadership such as government offices and schools. The justification for the respondents is based on the fact that government offices have good historical information about the leaders. Results The results of the study will be communicated to the targeted audience and other individuals who will be interested in the outcome of the research. The research will analyze the results before presentation to the targeted audience. Conclusions The term paper will contain conclusions on all facts under study. This part will also provide recommendations for further study and opportunities, which may facilitate future research. The section will also contain the normative implications of the study. This proposal on Political Leadership: Bill Clinton and John Kennedy was written and submitted by user Marc Shelton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.